![]() ![]() Read more: The strategy behind Cactus Plant Flea Market So Wieden takes a targeted approach by tapping into specific trendsetting communities, mining ideas that “will inevitably resonate with the masses,” she said. “The old-school way is going after the masses”-but that leads to “very generic work,” Choi said. Partnering with Cactus Plant Flea Market-a brand that has a loyal following but is not mainstream-is an example of how W+K taps into subcultures to fuel ideas even for the largest of brands. The agency now tries to “cover every surface area” of the brands it works for with “more work in more spaces,” Lieberman added. W+K wants to be known for “not just being an anthem agency,” he said, referring to big, sweeping traditional ads, he said. Getting involved in strategic thinking for brands is a priority for the agency’s leaders, including Global Chief Creative Officer Karl Lieberman. “Wieden has helped us put a culture of creativity and risk-taking and the consumer at the center of everything we do,” said Global Chief Marketing Officer Morgan Flatley, noting that she leans on the agency for advice in her newly expanded role of exploring new business ventures for the chain. That includes giving leaders of individual offices more regional oversight, as well as naming global leaders for big clients who are “responsible for making sure that the brand shows up consistently across the network,” he said.Īt McDonald's, the agency’s influence extends way beyond advertising. ![]() “We've started to get more regional in our approach,” said Global CEO Neal Arthur. Those expansions show how the agency, traditionally known for the strength of its individual offices, is acting more like a network, as employees work together across its 10 offices-from Portland and New York to London and Shanghai to the newly opened Mexico City office. ![]() annual revenue held steady at about $300 million, the agency set itself up for future growth by expanding relationships with Ford, McDonald’s and Anheuser-Busch InBev to include more international work. The shop added 40 brands to its client roster, including its Portland office winning the big-spending Allstate account in December from Droga5. In 2022, the agency did a lot more winning than losing, even as it entered a new post-Dan+Dave era. It was about people and the environment that they were trying to create for people to come and do, and discover and explore, and win and lose, and fuck up and cry and rejoice and all of those things,” she said. There is also a padded jacket with "Air Sunshine" on the back, a short sleeve football shirt, long sleeve jersey, a marathon shirt and a hoodie that resembles the classic orange shoebox.For Choi, it caused a moment of reflection about what the two men meant for the agency, while serving as a reminder of the responsibility she was taking on as a W+K leader: “This wasn’t about ads. These consist of three colours, an adjustable waist and reflective parts on the trouser legs. For example, in addition to the eye-catching long-sleeve polo shirt, there is also a pair of motorsports inspired trousers. The collection contains pieces that support multiple sports. It gives us a strong 90's vibe with the classic Nike Sportswear pieces and playful branding. The collection combines bright colours and oversized fits with the Cactus Plant Flea Market branding. As Nike explained in a press release, the goal is to ensure that each piece in the collection is able to tell 'its own story'. The Go Flea collection incorporates timeless elements of Nike's past. ![]() Read on for all the details! Nike x Cactus Plant Flea Market collection We have a detailed look for you at their upcoming 'Go Flea' clothing collection. After previous collaborations on the Air Force 1 Low, Dunk Low, clothing pieces and more, the two have decided to get back together and give us a taste of the 90's. Cactus Plant Flea Market and Nike are teaming up again for a super sick clothing collection. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |